Keep advertising off your web site.
Web advertising devalues the precious human innovation of language by disconnecting words and arranging them into sale-able units of "text". Whilst advertising can be a quick and easy source of income for website authors, it subtly, or even blatantly, alters the sincerity of the communication by attaching a commercial imperative to each and every choice of word.
An infinite number of monkeys banging away at keyboards may eventually write the works of Shakespeare, but fed through the cage by advertising dollars, they would only come up with
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